Answer 1 of 20: Just curious if anyone received this invite from their TR account. I see it is going on in the summer and they are offering me discounted rooms at either Rio, Quad, or Harrahs with 2 entries into the Summerfest Blackjack Tournament at Flamingo. Caesars Rewards Existing loyalty currency will not expire for inactivity until December 31, 2020, at the earliest. If your loyalty currency balance expiration date shows prior to January 2021, rest assured your balance will remain active until at least December 31, 2020. Silverton: Every Tuesday the property hosts the Progressive Power Slot Tournament from noon-6 p.m. Players have the chance to win progressive jackpots up to $2,500 when they get an individual round score of 30,000 or more points and earn 1,000 base points between 6 a.m.-6:30 p.m. In a single tournament. Don't miss out on exclusive rewards with Club M, a five-tier membership experience. Annual Tier Slot Tournament. Tier points determine where you stand. Each calendar year, your total tier points determine your Club M card level. When you advance to a new tier, come to Club M and level up your card and bask in your new benefits for the. New Caesars Rewards® members, present your valid eligible VIP loyalty card from select competitors at any Caesars Rewards Center between February 1 - December 31, 2020, and we will upgrade you to Diamond status valid January 31, 2021.
In what would be a big shake-up in the casino loyalty club realm, we're hearing Caesars Entertainment will rebrand its popular Total Rewards program to Caesars Rewards in early 2019.
There's been no official announcement of the Caesars Rewards roll-out, but when has that ever stopped us from sharing news?
Using a loyalty club card is one of the best ways to get your fair share of perks.
The Total Rewards loyalty program began as Total Gold. Later, the program was called Total Rewards II.
Caesars Entertainment's growth into a casino powerhouse owes a lot to its loyalty club, created in 1998 by the company's former CEO Gary Loveman, borrowing heavily from similar programs in the airline industry.
Caesars Entertainment's growth into a casino powerhouse owes a lot to its loyalty club, created in 1998 by the company's former CEO Gary Loveman, borrowing heavily from similar programs in the airline industry.
How valuable is the Total Rewards program? In the company's recent bankruptcy, the Total Rewards database was valued at a billion dollars. Yes, with a 'b.'
Caesars Entertainment reports Total Rewards has about 55 million members.
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Unrelated to anything, don't miss our alternative ways to use your loyalty club cards, including as ninja throwing stars.
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While it's unknown when the rebrand to Caesars Rewards is expected to occur, insiders suspect it will be Feb. 1, 2019, because higher tier cards in the program expire on Jan. 31.
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It's also unknown what changes to the loyalty club might accompany the rebrand.
Caesars Entertainment is currently trying to make the most of its brand, including licensing the Caesars name for non-gambling resorts in Dubai and Puerto Los Cabos, Mexico (we broke that news, naturally).
In related news, we hear Caesars is also going to experiment with a new rewards center at Linq said to be similar to an Apple store environment. You'll know more when we do.
Should the rumor pan out, a rebrand from Total Rewards to Caesars Rewards is a bold move given the substantial investment made over a number of years to making Total Rewards one of most-recognized casino loyalty clubs in the world, the other being M Life Rewards from MGM Resorts.
In 2012, Caesars spent tens of millions for a relaunch of its Total Rewards loyalty program. The promotion was called 'Escape to Total Rewards' and featured simultaneous concerts in New York, Los Angeles, Chicago, and New Orleans. No expense was spared, and artists included Mariah Carey, Sean 'Diddy' Combs, Maroon 5, Gavin DeGraw, Mary J. Blige, Lil' Wayne and Cee Lo Green.
Full disclosure: We used to work at Caesars Entertainment and did their Total Rewards loyalty club e-newsletter, with about five million subscribers. Yes, that's less a disclosure thing and more of a humblebrag, but you know how we are.
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Update (12/19/18): Caesars Entertainment has confirmed out story. Our tipsters even got the roll-out date right. The rebrand takes effect Feb. 1, 2019. Read more about Caesars Rewards.
